The 401K: How Banks and Credit Unions Can Capture the Opportunity of Wealth

Capture the Opportunity of Wealth

Whether your financial institution has a trust department or not, an outsourced trust solution allows you to increase fee income by offering accountholders retirement planning services—without increasing your fiduciary exposure or staff.

In this webinar, you will:

  • Learn how gathering assets in the retirement planning space increases recurring non-interest income for the bank.
  • Better understand the evolving fiduciary landscape under ERISA, including how to be effective in the retirement plan industry without assuming additional fiduciary risk.
  • Hear real-life examples of community banks that are leveraging strong bank customer relationships to grow their 401k and trust/wealth management business using an outsourced trust solution.


Market Director, Community Bank Program

Brian Cohoon has more than 23 years of professional experience in the financial industry. He joined Unified Trust Company in 2012, where he is currently Market Director for Louisville, Ky.

Prior to joining Unified Trust, he served as Vice President of Stock Yards Bank & Trust in Louisville, Kentucky, where he managed the Retirement Plan and Financial Planning Department. During his time in this role, the bank experienced record growth and revenue for these service areas.

Mr. Cohoon holds both a Certified Financial Planner (CFP) and Chartered Retirement Planning Consultant (CRPC) designation. He also holds Life, Long Term Care & Disability Insurance licenses.

Managing Director, Wealth Management

Mr. Avent is Managing Director of Wealth Management at Unified Trust Company, where he is responsible for the coordination and management of the strategic planning, budgeting, ongoing operations, and sales management for the Wealth Management division. He has been with the company 10 years.

Mr. Avent has been awarded the Accredited Investment Fiduciary™ designation from the Center for Fiduciary Studies and the Certified Financial Planner™ certification.